What is digital marketing?
Digital marketing is a field focused on creating online strategies to improve a company’s branding and visibility on the Internet.
Since 70 to 80% of people in the US have Internet access and spend time on computers and mobile devices for both work and leisure, it’s no surprise that this type of marketing has become very popular, even more so than traditional marketing.
There’s a saying that if you’re not online, you don’t really exist. This is true, especially since about 90% of Internet users aged 16-24 use social networks. Also, nearly 77% of Internet users shop online and buy products.
Additionally, around 37% of people find the products they want through search engines, while 34% are influenced by direct marketing. This shows that digital marketing is growing and will continue to grow in the future.
So, why not make your brand stand out online too?
What is included in a digital campaign?
Once your website is designed and the content is ready, you need to choose a social media platform and create a clear plan for sharing your content. This means deciding how to use pictures and words to make your brand more noticeable to users, including on search engines like Google. After everything is set up, you promote your content, track the results, and send a report to the client about how the campaign is doing.
Using direct marketing through social media and other ways to connect with potential customers—like promoting on Facebook, LinkedIn, and Twitter, as well as sending email newsletters and using Google Ads—you can build a positive image for your brand and encourage users to take action.
What is Social Media Marketing (SMM)?
Social Media Marketing (SMM) is a type of digital marketing that focuses on social networks where potential customers like to spend their time, such as Facebook, LinkedIn, Twitter, and Google+. The aim of social media marketing is to create written and visual content that inspires users to take action and change their behavior.
Digital Campaign Metrics
Here are some important measures for your digital campaign:
- Brand awareness across all channels
- Attracting users’ attention
- Increasing the number of followers
- User or follower engagement and comments
- Changes in behavior, like shopping habits
- Positive reviews from customers
- More visitors to your website
- Better ranking on search engines
- Tracking results and creating reports
- Higher customer satisfaction scores
- Return on investment (ROI)
To avoid questions from your customers like, “Why aren’t you on Facebook/LinkedIn?” reach out to us! We can help you create a successful campaign that fits your needs and find unique solutions for your brand.
Now is the perfect time to hire a digital marketing agency that offers free consultations for your digital campaigns!
Digital agency Web Fusion BD
Web Fusion BD is a digital agency based in Serbia that provides a range of online services for clients all around the world, including:
- Graphic design
- Web design
- Web development
- Web copywriting
- Digital campaigns (planning strategies for Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest, YouTube, or any other social media you want to use)
- Search Engine Optimization (SEO)

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Do you want your brand to be seen by more people? Let our digital marketing experts create campaigns that reach your target audience. Stand out in your field and make a lasting impression in the online world!